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Curriculum for Googleads Courses with Placements...

Our Digital Marketing Course Curriculum Program Covers Basic To Advance Level Content.

  • Overview of Online Advertising
  • Importance of Paid Advertising in Digital Marketing
  • Introduction to Google Ads Platform
  • Creating a Google Ads Account
  • Navigating the Google Ads Interface
  • Understanding Account Structure: Campaigns, Ad Groups, Ads, and Keywords
  • Importance of Keywords in Google Ads
  • Keyword Research Techniques
  • Understanding Keyword Match Types: Broad Match, Phrase Match, Exact Match, Broad Match Modifier
  • Creating Effective Ad Copy
  • Importance of High-Quality Backlinks
  • Social Media Signals and SEO
  • Online Reputation Management (ORM)
  • Overview of Campaign Types (Search, Display, Video, Shopping, App)
  • Setting Campaign Goals and Objectives
  • Choosing the Right Campaign Type for Business Objectives
  • Understanding Bidding Strategies (Manual CPC, Enhanced CPC, Target CPA)
  • Budget Allocation and Management
  • Ad Position and Ad Rank Factors
  • Geographic Targeting
  • Demographic Targeting
  • Remarketing and Custom Audiences
  • Overview of SEO Tools (e.g., Google Search Console, Moz, Screaming Frog)
  • How to Use SEO Tools for Analysis and Reportings
  • Importance of Quality Score in Ad Rankings
  • Factors Affecting Quality Score
  • Strategies for Improving Quality Score
  • Generating and Interpreting Reports
  • Google Analytics Integration with Google Ads
  • How to Use SEO Tools for Analysis and Reportings
  • Analyzing Performance Metrics
  • Continuous Campaign Optimization Strategies
  • A/B Testing of Ad Copy and Landing Pages
  • Implementing Changes Based on Performance Data

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