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Online Digital Marketing Course

Search Engine Optimization Course

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CURRICULUM FOR BEST ONLINE DIGITAL MARKETING COURSE WITH PLACEMENT...

Our Online Digital Marketing Course Curriculum Program Covers Basic To Advance Level Content.

Understanding the Basics of Search Engines
Evolution of Search Engines
The Importance of SEO in Digital Marketing
SEO vs. SEM (Search Engine Marketing)

Importance of Keywords in SEO
Tools for Keyword Research (e.g., Google Keyword Planner, SEMrush, Ahrefs)
Long-Tail Keywords and Intent-based Optimization
Competitor Analysis and Keyword Mapping

Meta Tags Optimization (Title, Description, Headers)
URL Structure and Internal Linking
Content Optimization and Best Practices
Image Optimization for Search Engines
Importance of Mobile Optimization

Backlink Building Strategies
Importance of High-Quality Backlinks
Social Media Signals and SEO
Online Reputation Management (ORM)

Website Crawling and Indexing
XML Sitemaps and Robots.txt
Canonicalization and URL Redirects
Schema Markup for Rich Snippets
Page Speed Optimization

Importance of Local Search
Google My Business Optimization
Local Citations and Reviews
Local SEO Ranking Factors

Introduction to Google Analytics
Key SEO Metrics and KPIs
Conversion Tracking and Goal Setting
SEO Performance Reporting

Overview of SEO Tools (e.g., Google Search Console, Moz, Screaming Frog)
How to Use SEO Tools for Analysis and Reportings

White Hat vs. Black Hat SEO
Google's Webmaster Guidelines
Ethical Link Building Practices
Handling Penalties and Algorithm Changes

Developing an SEO Strategy
Creating an SEO Plan and Roadmap
Implementing and Monitoring SEO Campaigns
Adapting to Industry Changes and Trends

Analyzing Real-World SEO Cases
Hands-On SEO Exercises
Q&A Sessions and Problem Solving

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CURRICULUM FOR BEST ONLINE DIGITAL MARKETING COURSE WITH PLACEMENT...

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CURRICULUM FOR BEST ONLINE DIGITAL MARKETING COURSE WITH PLACEMENT...

Module 1: Introduction to SEO

Module 2: Keyword Research

Module 3: On-Page SEO

Module 4: Off-Page SEO

Module 5: Technical SEO

Module 6: Local SEO

Module 7: SEO Analytics and Reporting

Module 8: SEO Tools and Software

Module 9: SEO Best Practices and Ethics

Module 10: SEO Strategy and Planning

Module 11: Case Studies and Practical Exercises

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